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Essential information
- Google has emerged as the fastest expanding premium smartphone brand with a 105% YoY increase in early 2025.
- Apple dominates the premium segment with a 62% market share, even though it experienced only a 3% YoY rise.
- While foldable smartphones continue to occupy a niche market, 80% of premium sales are concentrated on GenAI features.
New information indicates that consumer spending on premium smartphones is on the rise, as their sales have increased by 8% YoY in the first half of 2025, according to Counterpoint Research’s latest report.
The research organization states that this