OpenAI and Jony Ive Team Up to Launch AI-Driven Hardware Brand io
Months ago, OpenAI shared news of a partnership with famed designer Jony Ive to develop a fresh range of AI-driven hardware under the brand io. This collaboration seeks to push the boundaries in consumer electronics by utilizing cutting-edge AI technologies to improve user interactions.
Recent news suggests that OpenAI is working with the same supply chain associates that Apple engages for its devices. As reported by The Information, io has already formed an agreement with Luxshare, a key assembler of iPhones and AirPods, to produce at least one of its products. Furthermore, OpenAI is negotiating with Goertek, another manufacturer associated with AirPods and HomePods, to supply parts for upcoming offerings.
Though detailed information about specific products is limited, it has been disclosed that io intends to launch a range of wearable technology. Products under consideration include a smart speaker devoid of a screen, digital eyewear, a voice recorder, and a wearable brooch. The expected timeline for introducing these products is from late 2026 to early 2027.
The report also underscores a notable recruitment campaign by OpenAI and Jony Ive, attracting more than two dozen individuals from Apple’s consumer hardware sector. This new talent influx includes hardware engineers and designers skilled in user interfaces, wearables, cameras, and audio design. Key hires comprise Cyrus Daniel Irani, who previously directed Apple’s human interface design division, manufacturing design expert Matt Theobald, and Erik de Jong, who was involved with the Apple Watch hardware team.
The allure of joining OpenAI goes beyond attractive salaries; many recent hires are enthusiastic about the chance to engage in groundbreaking projects as opposed to Apple’s more gradual product enhancements. The combination of recognizable talent, an energetic work setting, and the opportunity to contribute to pioneering technology is drawing talent away from Apple.
As OpenAI and Jony Ive gear up to present their vision for the future of AI-driven hardware, the industry is paying close attention, eager to see how these advancements will transform consumer electronics.
