Disney+ is preparing for a major app overhaul, converting it into a centralized space for not just Disney+ offerings but also titles from Hulu and ESPN. This redesign aligns with Hulu’s shift towards a global identity, replacing the existing ‘Star’ branding used internationally.
The announcement showcases various key enhancements to the Disney+ app, especially for the tvOS version, with changes for iOS anticipated soon thereafter. A new navigation bar will be placed at the top of the interface, introducing a “For You” tab that acts as the home screen for tailored content suggestions and options to resume viewing from where users paused. This layout echoes features present in Apple’s TV app and Netflix’s latest redesign.
Inside the navigation bar, specific tabs for Disney+, Hulu, and ESPN will be present, ensuring users see only those tabs pertinent to their current subscriptions. This structure facilitates smooth exploration of each service’s library. Moreover, a fresh ‘Live’ tab will allow swift access to around-the-clock streams and live television, appealing to users who favor a traditional TV format.
Profiles will be showcased more prominently, assisting users in recognizing which profile they are utilizing, a vital aspect considering Disney’s enhanced personalized video algorithm designed to improve content suggestions.
Additional noteworthy adjustments include:
– New badge labels like “Season Finale,” “New Series,” and “New Movie” for streamlined content recognition.
– Cinematic-style poster images for titles, mirroring recent enhancements in Apple’s TV app.
– Video display features within the Hero carousel for a more immersive visual experience.
– A dynamic brand row highlighting recent offerings from the respective brands.
– The rollout of widgets on iOS for faster access to content.
Disney has also revealed intentions to roll out mobile-first and mobile-exclusive experiences in the upcoming year, although specific information has yet to be disclosed.
The redesign’s goal is to improve user interaction and simplify content discovery across Disney+, Hulu, and ESPN, establishing it as a holistic entertainment platform.
