For the 13th consecutive year, Apple has claimed the top spot in Interbrand’s Best Global Brands ranking, which assesses companies by their value, influence, and brand strength. Here are some key highlights from this year’s list.
### Nvidia Experiences the Largest Annual Increase
Although it is a subjective ranking, Interbrand’s annual Best Global Brands report has provided fascinating revelations about how brand perception and market value change over time. It has also monitored the rise and fall of significant market trends, and, predictably, this year’s list has an AI influence. Interbrand’s Global CEO, Gonzalo Brujó, noted:
> “Digitally enabled services and the emergence of AI are generating winners more rapidly than ever. Disruption is a critical force shaping global brands. Brands that are innovating across sectors, establishing cultural relevance, and investing in long-term brand strategy are prevailing. Those that depend solely on legacy strength are encountering obstacles to their growth.”
In this year’s ranking, Nvidia achieved the most significant increase in brand value, soaring 116% to $43.2 billion, advancing to 15th place. Qualcomm (39th, $20.1B), Dell (51st, $16.3B), and Shopify (99th, $6.9B) were among the 12 new entrants, while Electronic Arts, HP, LG, and WhatsApp were highlighted in the “Brands to Watch” section.
### Technology Leads the Top 5
As it has since 2013, Apple secured the number one position, although it experienced a 4% decline in brand valuation, dropping to $460.9 billion. Microsoft followed in second place with a 10% increase ($388.5B), trailed by Amazon (+7%, $219.9B), Google (+9%, $317.1B), and Samsung (-10%, $90.5B).
Notably, ChatGPT is referenced three times in the report, yet it has not made it onto the list. Overall, Interbrand reported that the combined brand value of the Top 100 brands reached $3.6 trillion, marking a $150 billion rise compared to 2024.
