Samsung is making significant progress in the smart glasses sector by teaming up with Gentle Monster and Warby Parker, two brands that are recognized for their cutting-edge eyewear designs. Both companies are employing distinctive strategies to incorporate smart technology into their offerings, while Samsung supplies the technological foundation.
Gentle Monster is concentrating on style-driven designs that include AI-native technology, striving to merge aesthetics with practicality. Their eyewear will showcase Gemini-centric AI functions, enabling users to operate them via voice commands. Furthermore, these glasses are anticipated to come equipped with cameras for capturing first-person views.
In contrast, Warby Parker is capitalizing on its esteemed reputation for providing outstanding customer experiences through elegantly crafted eyewear. Their partnership with Samsung hints at a concentration on developing smart glasses that could feature a display within the lenses, akin to Meta’s Ray-Ban Display Glasses. This collaboration seeks to deliver a smooth fusion of technology and style, potentially presenting a variety of designs that may or may not integrate display functionalities.
Both brands are integral to Samsung’s extensive XR roadmap, which encompasses AI glasses, VR headsets, and more, in partnership with Google. While particular models, pricing, and launch dates remain undisclosed, these collaborations mark a pivotal step by Samsung to compete with established players like Meta in the smart glasses field.
