Key information
- Amazon unveiled a new AI-driven shopping feature that will be available to users starting today (Oct 23) known as “Assist me in deciding.”
- This tool utilizes a user’s search history and product likes to curate a “Top Pick,” “Budget Pick,” and “Upgrade Pick,” aiding in making a more educated choice.
- This will be launched for Android and iOS users within the Amazon app today, in addition to those browsing via mobile web.
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Amazon is enhancing its in-app shopping AI technology to assist users who are uncertain in their quest for the ideal purchase.
This morning (Oct 23), <a data-analytics-id="inline-link" href="https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai" data
