# Apple Upgrades App Store Submission and Management for Developers
Apple is rolling out a number of improvements aimed at simplifying the process for developers to submit, oversee, and promote their applications on the App Store. These enhancements are crafted to offer increased flexibility and enhance the overall experience for developers. Below is a comprehensive outline of the new features.
## Essential Updates for Developers
As per the notice on Apple’s Developer website, developers can now leverage the following improvements:
– **Submit Extra Items for App Review**
– **Create Twice the Number of Custom Product Pages and Add Keywords**
– **Offer Codes for All Types of In-App Purchases**
### Submitting Extra Items for App Review
A major modification is the capacity for developers to independently submit additional items to App Review, even when an app version is currently under review. This capability allows for improved flexibility and efficiency in the submission procedure. Developers can now present:
– One or more In-App Events separately from the app version that is under review.
– An essential bug-fix update independent of any ongoing submissions.
– Game Center features, including achievements and leaderboards, in a separate submission.
This modification aims at minimizing delays and ensuring that developers can swiftly respond to issues or opportunities without waiting for existing submissions to be finalized.
### Creating Twice the Number of Custom Product Pages and Adding Keywords
Apple has increased the number of custom product pages that developers can create, allowing for up to 70 custom pages concurrently. This improvement enables developers to highlight different content and facets of their apps or games using exclusive screenshots, app previews, and promotional text.
Moreover, developers can now assign keywords to each custom product page. This feature boosts discoverability on the App Store, as custom product pages with designated keywords can show up in search results for those specific terms, enhancing the likelihood of attracting potential users.
### Expanding Offer Codes to All Types of In-App Purchases
Apple is also broadening the application of offer codes to include all varieties of In-App Purchases, such as:
– Consumable and non-consumable purchases.
– Non-renewing subscriptions.
– Auto-renewable subscriptions that do not automatically renew post the promotional period.
This shift signifies a substantial change as Apple aims to phase out promo codes for In-App Purchases by March 26, 2026. The new offer codes present enhanced configuration and customer eligibility options, boosting the promotional capabilities for developers.
### Conclusion
These improvements illustrate Apple’s dedication to enhancing the App Store experience for developers. By permitting greater flexibility in submissions, boosting marketing capabilities through custom product pages, and expanding promotional avenues, Apple is empowering developers to more effectively manage their apps and connect with their audiences. For additional information, developers can consult Apple’s complete announcement [here](https://developer.apple.com/news/?id=gf6mgrs6).
