**Apple TV Launches New Intro Video with Music by Finneas**
Apple has unveiled an energetic new intro video for its Apple TV content, featuring music crafted by Finneas. This launch coincides with the rebranding of Apple TV+, which is now known simply as ‘Apple TV.’ The fresh intro video will appear before various TV shows and films on the platform.
In a discussion with *Variety*, Finneas provided details about the creative journey behind the intro video. He notably composed three unique versions of the music, each suited for different scenarios. The primary version, which lasts five seconds, will be played before episodes of TV shows. A one-second variant, designed as a quick sting, will be included in movie trailers, while a longer, 12-second version will be showcased in theaters prior to Apple Studios original films, like “Killers of the Flower Moon.” Finneas sought to impart a more cinematic essence to the longer version, mirroring the splendor of the cinema setting.
The animation for the video was crafted before the music, enabling Finneas to synchronize his composition with the visual aspects. Initially, he intended to offer Apple several music alternatives but ultimately opted to concentrate on a single piece that embodied the brand’s vision. This rebranding effort is part of Apple’s larger strategy to streamline its streaming service offerings.
Finneas mentioned that the partnership with Apple was motivated by the company’s need for a new musical element to accompany their revamped logo graphic. The complete interview with Finneas can be found on *Variety*’s website.
Apple TV is priced at $12.99 per month and boasts popular shows and films, such as “Ted Lasso,” “Severance,” “The Morning Show,” “Silo,” and “Shrinking.”
