### Apple One Logo Refresh: A Tribute to the Past
Recently, Apple drew attention by revealing a new logo for Apple TV, but it was the understated redesign of the Apple One logo that intrigued many. This modification pays tribute to Apple’s vintage branding era, stirring feelings of nostalgia among longtime enthusiasts of the brand.
#### The Updated Apple TV Branding
Alongside the rebranding of Apple TV+ to just Apple TV, Apple introduced a “dynamic new branding” for its streaming service. This was showcased by a new introductory video featuring a score by FINNEAS. The revamped Apple TV website now highlights this new branding, along with a collection of current and upcoming Apple Originals, including titles like *Slow Horses*, *Down Cemetery Road*, *Severance*, and *Pluribus*.
#### The Apple One Logo Aesthetic
On the Apple TV website, a banner for Apple One displays a refreshed logo design consisting of six stacked colorful sections, reminiscent of the iconic rainbow logo that Apple is renowned for. While the colors do not precisely match the original rainbow spectrum, they correspond with the shades employed in the logos for Apple Music, Apple Fitness+, Apple TV, Apple News+, Apple Arcade, and iCloud+. This design decision suggests a unified branding approach across Apple’s subscription offerings.
#### Current State of the Logo
At this time, it seems that this new logo has not been broadly implemented across other areas of Apple’s website or within the Apple One detail pages. This prompts inquiries regarding whether this is a permanent alteration or simply a conceptual illustration of the Apple One subscription bundle.
#### A Hint of Playfulness
The revised logo design injects a sense of playfulness that some believe has been missing in Apple’s recent branding initiatives. It serves as a reminder of the whimsical spirit that defined Apple’s earlier designs, resonating with both new and devoted customers.
In summary, while the new Apple TV logo has received considerable attention, the redesign of the Apple One logo provides a charming nod to the past, demonstrating Apple’s knack for merging nostalgia with contemporary branding tactics.
