Apple Nears $1 Billion Deal with Google for Tailored Gemini Model to Improve Siri Performance

Apple Nears $1 Billion Deal with Google for Tailored Gemini Model to Improve Siri Performance

Apple Nears $1 Billion Deal with Google for Tailored Gemini Model to Improve Siri Performance


**Apple’s Collaboration with Google: A New Era for Siri with Gemini AI**

Apple is preparing to transform its Siri voice assistant by collaborating with Google, leveraging the sophisticated features of Google’s Gemini AI model. This partnership signifies a notable change in Apple’s strategy toward artificial intelligence, as the company intends to improve Siri’s capabilities and efficiency.

### 1.2 Trillion Parameters for $1 Billion

Recent insights suggest that Apple has selected Google as its AI partner over rival companies like Anthropic, largely due to the financial conditions of the agreement. Apple is anticipated to allocate around $1 billion each year for access to Google’s technology, which includes a tailored AI model boasting an astounding 1.2 trillion parameters. The complexity of this model greatly exceeds that of Apple’s current AI systems, which encompass a cloud-based model with 150 billion parameters and a local model with merely 3 billion parameters.

The choice to ally with Google was driven by the necessity for a more powerful AI infrastructure to facilitate Siri’s redesign, expected to unveil a variety of new features by the next spring. Apple’s initiative, codenamed Glenwood, is spearheaded by Mike Rockwell, who has taken the helm of the Siri overhaul following shifts within the organization.

### Technical Aspects of the Gemini Model

The Gemini model will specifically improve Siri’s summarization and planning functionalities, enabling the assistant to integrate information and perform complex tasks more efficiently. However, not all Siri capabilities will depend on Google’s technology; certain features will still leverage Apple’s proprietary models. Crucially, the Gemini model will function on Apple’s servers, ensuring that user data stays within Apple’s Private Cloud Compute framework and remains undisclosed to Google.

### Apple’s Long-Term AI Objectives

In spite of this collaboration, Apple is not relinquishing its goal to create its own large-scale AI model. The company is reportedly developing a 1 trillion parameter cloud-based model, which it plans to implement for consumer applications in the near future. Apple aspires to ultimately replace the Gemini model with its own technology, demonstrating a dedication to preserving an independent AI capability.

### Conclusion

The partnership between Apple and Google signifies a tactical decision to enhance Siri’s functionalities through cutting-edge AI technology. While Apple aims to capitalize on Google’s expertise in the immediate term, it remains committed to formulating its own solutions moving forward. The results of this collaboration and Apple’s ongoing AI ventures will be closely monitored as the technology landscape continues to transform.