Samsung is reportedly preparing for a major endeavor with its forthcoming Galaxy S26 series, intending to exceed the achievements of its S25 series throughout 2026. According to an international report, Samsung’s MX Division is aiming for sales of roughly 36 million Galaxy S26 units next year. This bold objective is part of a wider plan to enhance revenue, with projections of hitting approximately $90.7 billion (~130 trillion won).
The Galaxy S26 series is said to launch on February 25, 2026, during Samsung’s event in San Francisco, California. This unveiling is anticipated to feature a base model, an S26 Plus, and an S26 Ultra, with no indications of a Pro or Edge version. The event location is allegedly selected due to its closeness to AI software advancements, suggesting possible innovations in AI integration for the new devices.
In addition to the S26 series, Samsung is also concentrating on its foldable range, targeting combined sales of around 5 million units of its next Galaxy Z Flip and Fold models. This strategy signifies Samsung’s confidence in the rising appeal of foldable technology.
Speculations regarding the S26 Ultra hint at potential design modifications, including a transition from the angular shape of the S Pen to a more rounded design. However, there are conjectures that the S26 Ultra could be the final model to incorporate the S Pen, as its presence impacts battery and hardware configurations.
In summary, Samsung’s bold approach for the S26 series and foldable devices underscores its dedication to sustaining a competitive advantage in the smartphone industry and achieving substantial growth in 2026.
