**Apple Unveils iPhone Pocket: A Chic Partnership with ISSEY MIYAKE**
This week, Apple revealed the introduction of the iPhone Pocket, a fresh accessory created in partnership with the prestigious Japanese fashion label ISSEY MIYAKE. This groundbreaking product provides an innovative approach to carrying your iPhone, merging utility with high fashion.
After exclusive launch events, the iPhone Pocket is now ready for purchase in select nations globally. As a limited-run accessory, many color and size selections have already sold out, underscoring its appeal among customers.
Apple outlines the iPhone Pocket as an item made in Japan, featuring a distinctive 3D-knitted design developed through in-depth research with ISSEY MIYAKE. The inspiration behind the design stems from the idea of “a piece of cloth,” reinterpreting the everyday functionality of the brand’s classic pleated attire. Collaboration with the Apple Design Studio ensured that the design and manufacturing processes were closely intertwined, culminating in a product that is both visually attractive and practical.
The iPhone Pocket can be worn in multiple styles: held by hand, attached to bags, or directly on the body, fully encasing the iPhone for safe transport. This adaptability permits users to showcase their individual flair while keeping their device within reach.
Yoshiyuki Miyamae, the design director of MIYAKE DESIGN STUDIO, highlighted the relationship between the iPhone and its user, remarking, “The iPhone Pocket’s design embodies the connection between iPhone and its user, while considering that an Apple product is made to be universally appealing and multifunctional.” He additionally pointed out that the straightforward nature of the design aligns with ISSEY MIYAKE’s principle of leaving things less defined to foster personal interpretation.
The iPhone Pocket is available for purchase on Apple’s website across various countries, including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US. The “short strap” variant sells for $149.95 and comes in numerous colors such as lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The “long strap” option is priced at $229.95 and is offered in sapphire, cinnamon, and black.
Owing to high interest, numerous color and size combinations of the iPhone Pocket are already depleted. Potential buyers are urged to act swiftly or visit select Apple Store locations, which include:
– Apple Canton Road, Hong Kong
– Apple Ginza, Tokyo
– Apple Jing’an, Shanghai
– Apple Marché Saint-Germain, Paris
– Apple Myeongdong, Seoul
– Apple Orchard Road, Singapore
– Apple Piazza Liberty, Milan
– Apple Regent Street, London
– Apple SoHo, New York City
– Apple Xinyi A13, Taipei
With its combination of aesthetics and utility, the iPhone Pocket is set to become an essential accessory for iPhone users eager to enhance their carrying experience.
