Key information to consider
- Google is presenting a fresh array of concessions to the EU in an attempt to resolve a substantial antitrust conflict without dismantling its ad-tech operations.
- The proposed solutions aim to empower publishers with greater control, such as establishing varying minimum bids for different purchasers and enhancing the compatibility of its tools with competing services.
- Google contends that a breakup would “harm thousands” of European publishers and advertisers who depend on its tools.
Disclaimer
Like our content? Be sure to designate Android Central as a preferred source in Google Search, and discover why you should do so to remain informed on the latest news, reviews, features, and more.
Google has unveiled a set of concessions aimed at addressing a significant antitrust clash with the EU, seeking to resolve the issue without disbanding its operations.
This comes after the European Commission’s <a data-analytics-id="inline-link" href="https://ec.europa.eu/commission/presscorner/detail/en/ip_25_1992" target="_blank" data-url="https://ec.europa.eu/commission/presscorner/detail/en/ip_25_1992" referrerpolicy="no-referrer-when-downgrade" data-hl-processed="none" data-mrf-re