With ESPN and ABC back in the fold, YouTube TV is targeting its user base.
YouTube TV has executed a tactical strategy to reclaim its subscriber numbers following a recent channel blackout that impacted nearly 10 million users who were unable to access Disney’s networks, including ESPN and ABC. After extensive negotiations, YouTube TV and Disney have finalized a new multi-year deal, reinstating these channels on the platform.
The blackout, which endured for 15 days, significantly disrupted services, especially for sports enthusiasts missing crucial live events. Consequently, a number of subscribers contemplated or proceeded with canceling their subscription. In response, YouTube TV is providing competitive discounts, including $60 off the first month, to lure back former subscribers. This offer brings down the standard plan price from $82.99 to $22.99 for the first month, creating a compelling incentive.
This “win-back” strategy underscores YouTube TV’s dedication to recovering its lost audience. Nonetheless, the service confronts hurdles, as MLB.TV is set to transition to the ESPN app in 2026, leaving it out of YouTube TV’s anticipated sports bundle. Regardless, YouTube TV remains committed to broadening its content selection and maintaining its subscriber community.
