### Strava’s 12th Annual Year in Sport Trend Report: Apple Watch Leads the Way
Strava has unveiled its 12th Annual Year in Sport Trend Report, offering key insights into the fitness tracking arena for 2025. Notably, the Apple Watch has risen to prominence as the preferred wearable device among Strava users, cementing its status within the fitness community.
#### Apple Watch Rules the Wearable Sector
As per the report, the Apple Watch has secured its position as the leading watch among Strava users, surpassing other contenders in the market. COROS has also demonstrated notable growth, indicating a competitive environment for fitness wearables. Furthermore, non-watch wearables like Oura and WHOOP are gaining popularity, showcasing a variety of choices among fitness aficionados.
#### Integration with Apple Health
Strava users have pointed out the efficiency of Apple Health, especially the Workout feature on the Apple Watch, as a favored app for documenting various physical activities, including running and walking. This integration highlights the smooth experience Apple offers its users, improving their capacity to track and share their fitness journeys within the Strava community.
#### Significant Collaborations and Updates
The prominence of the Apple Watch is particularly noteworthy given that Strava can be accessed on both iPhone and Android devices. This cross-platform accessibility highlights the Apple Watch’s attraction to a broad audience. In January, Apple Fitness+ and Strava partnered to launch a strength training program, further enhancing the fitness experience for users. Additionally, in September, Strava updated its Apple Watch app, introducing the much-anticipated Live Segments feature, allowing users to compete in real-time against their past performances.
#### Conclusion
The insights from Strava’s Year in Sport Trend Report emphasize the Apple Watch’s supremacy in the wearable technology sector, especially among fitness enthusiasts. With the recent launch of the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3, consumers have numerous options to select as they prepare for the holiday season. For those wishing to delve into the complete report, it is available [here](https://press.strava.com/articles/strava-releases-12th-annual-year-in-sport-trend-report-2025).
