Cloudflare has published its 2025 Cloudflare Radar Year in Review, showcasing the trends it detected over the year as one of the leading internet infrastructure providers globally. Here’s a look at Apple’s performance.
### Trends related to Apple in 2025, according to Cloudflare’s report
As per Cloudflare (via MacMagazine), Apple secured the third position in the Internet Services ranking, which assesses major online services based on their relative popularity using Cloudflare’s global DNS data.
The data from Cloudflare indicates that Apple surpassed TikTok early in the year and maintained a strong third place until around July, when it began alternating positions with Microsoft.
Nonetheless, “Apple concluded the year at #3,” with Microsoft experiencing better tool performance compared to 2024. TikTok finished the year in the 10th position, enduring a challenging year due to regulatory issues that may be nearing resolution.
Cloudflare also pointed out that “iOS devices accounted for 35% of mobile device traffic worldwide,” with Android taking the remaining 65%. However, “the share of traffic from iOS increased slightly year-over-year, rising two percentage points to 35% in 2025.” They observed that although Monaco was an exception with a 70% iOS share, 27 countries reported that Android represented over 90% of mobile traffic, such as Papua New Guinea, Sudan, Malawi, Bangladesh, and Ethiopia.
Here’s how Cloudflare assesses mobile traffic:
> “By examining the User-Agent header data included with each Web request, we can determine the distribution of traffic by client operating system throughout the year. Android devices generate the bulk of mobile device traffic globally, attributed to the diverse range of price points, form factors, and device capabilities.”
### A few interesting insights
Beyond Apple, Cloudflare’s 2025 Radar Year in Review presents additional valuable observations about the wider web and tech landscape:
– Global Internet traffic experienced a 19% increase in 2025, with marked growth commencing in August.
– Starlink traffic saw a twofold increase in 2025, including contributions from over 20 new countries/regions.
– Anthropic achieved the highest crawl-to-refer ratio among the top AI and search platforms.
– Google remains the leading search engine, with Yandex, Bing, and DuckDuckGo lagging significantly behind.
To explore the Cloudflare Radar 2025 Year in Review, click this link.
