In a recent press announcement, Apple revealed that 2025 marked a historic year for its services sector, underscoring major achievements for platforms like Apple Music and Apple TV. Eddy Cue, Apple’s senior vice president of Services, shared that Apple Music reached an unprecedented level in both audience and new subscribers, while Apple TV outperformed prior viewership records in December 2025, achieving a 36% rise in total hours watched compared to the previous year.
Cue highlighted the impressive growth and global reach of Apple services, stating, “From Apple TV, Apple Music, and Apple News, to essential daily tools like Apple Pay and iCloud, we provided enriching experiences to users around the globe.” He mentioned that the App Store recorded over 850 million average weekly users worldwide, with developers accumulating over $550 billion since its inception in 2008. Moreover, Apple Pay successfully prevented over $1 billion in fraud and generated upwards of $100 billion in additional merchant sales worldwide.
The press announcement spotlighted various critical statistics for 2025:
– Shazam achieved over 1 billion recognitions every month.
– AirTag and Find My collaboration with airlines decreased unrecovered luggage by 90%.
– The App Store facilitated $1.3 trillion in developer billings and sales in 2024.
Apple’s services also celebrated milestone anniversaries for platforms such as Apple Podcasts and Apple News, and broadened accessibility with Apple Pay now accessible in 89 markets and Apple Fitness+ launching in 28 more countries. Newly introduced features in 2025 included personalized experiences in Apple Wallet and Maps, AI-enhanced functionalities in Apple Music and Podcasts, and an expanded array of games in Apple Arcade.
As Apple gazes towards the future, it stays devoted to innovation and improving customer experiences while emphasizing privacy. For further information, the complete press announcement can be accessed on Apple’s official website.