Digg Makes a Comeback to Rival Reddit, Spearheaded by Its Original Creators

Digg Makes a Comeback to Rival Reddit, Spearheaded by Its Original Creators

2 Min Read


**Digg Makes a Comeback: A Fresh Chapter for Community-Driven Content**

Digg has officially returned. After several months in a closed beta phase, the revamped platform is now accessible to the public, relaunching with an emphasis on trust indicators, transparency in moderation, and safeguards against AI-generated spam.

### Second Time’s the Charm

Last March, Digg’s founder, Kevin Rose, partnered with Reddit co-founder Alexis Ohanian, and the pair (along with various investors) reclaimed Digg from the digital advertising firm BuySellAds. The platform, once a contender in news aggregation, faltered during the Web 2.0 phase and was dismantled in 2012, with its assets switching owners multiple times until last year’s reacquisition.

Since then, Rose, Ohanian, and their small team have been dedicated to reinventing Digg, implementing innovative ideas to foster more constructive discussions within its trust-oriented community. According to TechCrunch:

> “They’re optimistically wagering that AI can assist in mitigating some of the chaos and toxicity prevalent in today’s social media environment. Concurrently, social platforms will require a fresh array of tools to prevent AI bots from masquerading as humans.”

With this perspective, the new Digg will utilize trust signals to identify patterns of genuine participation. They will combine various validation indicators and technologies to combat AI-driven spam, and may even mandate proof of product ownership before users can join and contribute in certain communities.

### Community-Focused Features

Beginning today, users can easily establish their own communities, moving beyond the 21 general-theme communities (like entertainment and gaming) active during the closed beta. TechCrunch notes that “community managers (i.e., moderators) for these specific forums will have the authority to create their own rules, and their moderation records will be made public, allowing members to see what decisions are being executed.”

At this point, there’s no schedule for when the new Digg will finish its open beta. The company intends to heed user feedback and adapt the platform as needed. You can participate by following [this link](https://digg.com/) or by downloading the Digg app [from the App Store](https://apple.co/3NnBQko).

You might also like