For several years, the MacBook Air has been the optimal choice for the majority. However, this might soon change as the suffix-free ‘MacBook’ makes a comeback.
### Apple’s Previous ‘MacBook’ Attempt Fell Short Against the MacBook Air
The last introduction of a new ‘MacBook’ by Apple was in 2015, and it seemed to specifically target the MacBook Air. Similar to the Air, this new MacBook emphasized being lightweight and slim, removed ports, and presented a fresh design intended to shape the future of Mac aesthetics. Nonetheless, even though it attracted a number of dedicated fans, the MacBook struggled to resonate with the wider audience. Instead, most consumers chose to continue purchasing the more affordable MacBook Air.
However, within just a few weeks, Apple is rumored to be launching a completely new MacBook again. Over a decade since the last MacBook was released, this new iteration stands a better chance of overtaking the MacBook Air and establishing itself as the primary Mac for the majority.
### New MacBook May Become Popular Thanks to Lower Price, Vibrant Colors, and Solid Specs
For most individuals seeking a new computer—whether for educational, professional, or personal purposes—it’s going to be tough to surpass the upcoming MacBook. This is partly due to its expected lower pricing, with estimates suggesting it might be around $699.
Additionally, the “vibrant colors” will help the device to be more appealing. The sales impact of colors was evident with the iPhone 17 Pro’s Cosmic Orange. More significantly, the MacBook will cater to the needs of most users:
– Basic web surfing
– Emailing
– Messaging
– Document editing, spreadsheets, presentations
– Other everyday computing activities
The close integration with the iPhone will also serve as a significant advantage, especially for iPhone users currently utilizing a PC or Chromebook. Although Apple’s A18 Pro chip with an anticipated 8GB of RAM may not meet the needs of all users, it’s improbable that the “average consumer” will encounter any issues.
It’s quite straightforward: if you can get a MacBook that’s considerably more affordable, available in vibrant colors, and meets all your needs—why opt for any other option?
If you have been a dedicated Mac user, particularly if you identify as a “power user,” the impending MacBook is likely not the ideal device for you. But for the general public? The MacBook may be quite hard to resist.