**Apple’s Upcoming Exclusive Experience on March 4: What to Anticipate**
On February 16, 2026, Apple formally revealed a “special experience” planned for March 4 at 9 a.m. ET, inviting media members to join events in New York, London, and Shanghai. This announcement has generated intrigue regarding the format and characteristics of the product launches set to occur during this time.
### Expected Format of the Event
Tech analyst John Gruber speculated that the March 4 event might not adhere to the conventional keynote structure. Instead, he suggested that Apple might favor a staggered announcement model, disseminating product details through press releases throughout the week. For example, Gruber suggested that Apple could introduce the iPhone 17e on Monday, new iPads on Tuesday, and new MacBooks on Wednesday. The “experience” could then provide a chance for media personnel to interact with the new products through hands-on demonstrations, negating the necessity for a traditional keynote presentation.
Mark Gurman from Bloomberg supported Gruber’s views, indicating that he anticipates a similar format based on his observations. He also verified that there will not be a standard keynote presentation, noting that while Apple may create brief standalone videos for select announcements, there will be no live stream available for the general public.
### Speculated Product Announcements
As the date draws nearer, anticipation surrounding the products that Apple might unveil is building. Although specific information remains confidential, several items are rumored to be forthcoming. These include:
– iPhone 17e
– New iPad variations
– Updated MacBooks
### Coverage and Anticipations
Regardless of the format and substance of the announcements, 9to5Mac will offer extensive coverage of the events from New York City. As the tech community eagerly awaits further details, it is evident that Apple is adopting a distinctive strategy for its product announcements this March.
Stay tuned for updates and insights as the event progresses, and keep watching for the latest happenings in Apple’s product offerings.