The Digital Markets Act (DMA) now allows people in the EU to access alternative app stores, promoting increased competition in the app ecosystem. Unlike Apple’s App Store, these marketplaces require a notarization process to meet basic platform integrity standards, ensuring they are free from malware. Each store can approve apps based on its policies, and they handle support and refunds independently of Apple.
Developers operating alternative app markets must comply with Apple’s business terms for DMA-compliant apps in the EU, paying a Core Technology Fee of €0.50 per first annual install, even if the threshold of 1 million installs hasn’t been met.
Despite complex rules, some developers are leveraging the chance to distribute apps beyond Apple’s boundaries.
In markets like Japan, experiments with alternative app stores are underway. Apple’s compliance with the Mobile Software Competition Act (MSCA) allows developers to distribute apps outside Apple’s App Store, subject to new business terms, including reduced app store commissions and various fees.
Here’s a look at alternative app stores EU iPhone users can explore:
### AltStore PAL (EU)
Co-developed by Riley Testut, creator of Delta, AltStore PAL lets developers distribute apps beside those from Delta and Clip. Unlike Apple’s App Store, AltStore uses a self-hosted model requiring developers to upload a distribution packet to their servers. Popular apps available include UTM, OldOS, Kotoba, iTorrent, qBitControl, and PeopleDrop.
### Setapp Mobile (EU – closed Feb. 2026)
Setapp, by MacPaw, first complied with Apple’s new DMA terms for a subscription-based app store, but closed its mobile service in 2026 due to complex terms. It offered curated, high-quality apps without in-app purchases or ads.
### Epic Games Store (EU)
Epic Games launched its iOS store in the EU in 2024, featuring games like Fortnite, Rocket League Sideswipe, and Fall Guys, and is working with AltStore PAL and Aptoide.
### Aptoide (EU)
Aptoide, an alternative game store for iPhone from Lisbon, scanned apps for safety, operating a free-to-use model with commissions on in-app purchases. It launched in the EU as a beta in 2024 and offers over 1 million apps across all platforms.
### Mobivention marketplace (EU)
This B2B app store allows EU companies to distribute internal apps, with the option to develop a custom app marketplace for corporate needs.
### Skich (EU)
Announced in March, Skich offers a Tinder-like experience for app discovery, featuring playlists and social functionalities. It plans to charge a 15% commission on purchases.
### Onside (EU and Japan)
Onside operates in the EU and Japan, offering lower rates for developers while maintaining security, supporting bank card and Apple Pay payments, with more options forthcoming. It features a familiar app store interface with top apps and exclusives.