New Publication Explores Steve Jobs' NeXT Period and His Return to Apple

New Publication Explores Steve Jobs’ NeXT Period and His Return to Apple

3 Min Read


### Steve Jobs in Exile: The Untold Narrative of His Wilderness Period

In the forthcoming book “Steve Jobs in Exile,” author Geoffrey Cain investigates the transformative years leading up to Steve Jobs’ momentous comeback to Apple. Scheduled for release on May 19, this volume aims to illuminate the lesser-known facets of Jobs’ path during his time distant from the tech powerhouse.

#### Reflecting on Steve Jobs’ Legacy

As we celebrate what would have marked Steve Jobs’ 71st birthday and draw near to Apple’s 50th anniversary, the tech world is alive with narratives and tributes honoring Jobs’ immense influence on technology and innovation. Events like the Computer History Museum’s Apple@50 celebration underscore the company’s impact on personal computing, while journalist David Pogue is poised to launch a book detailing Apple’s initial five decades.

#### The Wilderness Era at NeXT

“Steve Jobs in Exile – The Untold Story of Steve Jobs’s Wilderness Years—and the Making of a Legend” centers on the “wilderness years” at NeXT, the enterprise Jobs initiated following his removal from Apple. Cain examines the obstacles Jobs encountered, including “spectacular setbacks, near-bankruptcy, and severe humiliation” during his twelve years away from Apple. These trials ultimately redefined Jobs, allowing him to return and spearhead the creation of groundbreaking products like the iPod, iPhone, and iPad, which transformed Apple into the most valuable corporation in the world.

#### Insights and Discoveries

With unique access to unreleased footage of NeXT meetings, confidential company documents, and conversations with Jobs’ closest associates, Cain seeks to present a definitive narrative of how failure can pave the way for success. The book reveals how Jobs mastered leadership, recognized the significance of discipline, and how his considerable failures established the foundation for one of the most remarkable comebacks in business history. This account is framed as a vital missing element in the saga of Steve Jobs.

#### Contributions from Prominent Individuals

The book’s foreword is penned by Dan’l Lewin, cofounder of NeXT and former CEO of the Computer History Museum, while the afterword is provided by Ed Catmull, who co-founded Pixar with Jobs. Their perspectives enrich the narrative, offering context and insight into Jobs’ journey.

#### Availability

“Steve Jobs in Exile” includes previously unpublished content and fresh interviews with significant figures from Jobs’ life and career. The book is currently available for preorder and is scheduled to launch on May 19.

This investigation into Steve Jobs’ wilderness years promises to give readers a new viewpoint on the individual behind one of the most influential enterprises in contemporary history.

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