Apple’s launch week is underway, featuring six new product announcements so far, with at least one significant reveal still anticipated.
## iPhone 17e and M4 iPad Air
Kicking off the week on Monday, Apple unveiled two new products.
The [$599 iPhone 17e](https://9to5mac.com/2026/03/03/apple-announces-m5-macbook-air-with-2x-storage-n1-wireless-chip-1099-starting-price/) supersedes the iPhone 16e, offering 2x the storage, improved performance, and the convenience of MagSafe. Additionally, a new “soft pink” hue joins the existing black and white selections.
Apple also introduced the 11- and 13-inch [M4 iPad Air](https://9to5mac.com/2026/03/02/apple-unveils-new-ipad-air-with-m4-chip-plus-c1x-and-n1/). Enhanced performance over the M3 model and an upgrade to 12GB of RAM make it a superior version of Apple’s mid-range tablet.
A [spring color update](https://9to5mac.com/2026/03/02/apple-debuts-its-2026-spring-accessory-collection-for-iphone-and-apple-watch/) for iPhone accessories and Apple Watch bands was also launched.
## M5 MacBook Air, M5 Pro/Max MacBook Pro, and two Studio Display releases
On Tuesday, Apple continued the momentum with further announcements.
The [13- and 15-inch M4 MacBook Air](https://amzn.to/4b1auIO) has been succeeded by the [new M5 MacBook Air](https://9to5mac.com/2026/03/03/apple-announces-m5-macbook-air-with-2x-storage-n1-wireless-chip-1099-starting-price/), featuring double the base and peak storage, updated Wi-Fi and Bluetooth capabilities, as well as quicker SSD performance.
Additionally, the [14- and 16-inch M4 Pro/Max MacBook Pro](https://amzn.to/4rMZTbF) has been upgraded to the [new M5 Pro/Max MacBook Pro](https://9to5mac.com/2026/03/03/apple-launches-new-macbook-pro-with-m5-pro-and-m5-max-chips/). The base storage now begins at 1TB, an increase from 512GB, with SSD speeds being 2x faster and the base model accommodating up to 64GB (higher-end versions support 128GB RAM depending on configuration). Wi-Fi 7 and Bluetooth 6 take the place of Wi-Fi 6E and Bluetooth 5.3.
While Apple [discontinued](https://9to5mac.com/2026/03/03/apple-discontinues-the-pro-display-xdr/) the [Pro Display XDR](https://amzn.to/4b3TySe), it launched two brand new displays: the [new Studio Display](https://9to5mac.com/2026/03/03/apple-launches-new-generation-of-studio-display/) and the inaugural [Studio Display XDR](https://9to5mac.com/2026/03/03/apple-announces-studio-display-xdr-with-120hz-refresh-rate-mini-led-more/).
With six product announcements made official, anticipation builds for at least one more substantial reveal in the form of the [now-expected MacBook Neo](https://9to5mac.com/2026/03/03/macbook-neo-could-be-name-for-low-cost-model-powered-by-iphone-chip/). This will mark Apple’s first MacBook utilizing a chip previously featured in an iPhone.
9to5Mac’s Chance Miller will be covering the event live from New York City tomorrow, offering firsthand insights into what [exactly Apple’s “experience” involves](https://9to5mac.com/2026/02/16/apple-announces-special-nyc-event-for-march-4/), with expectations for hands-on experiences with all of Apple’s latest hardware.