How Experts Determine Authenticity in the Age of Deepfakes

How Experts Determine Authenticity in the Age of Deepfakes

2 Min Read

Our trust in online images and videos is being eroded by AI, misinformation, and video game clips.

In the aftermath of the US and Israel’s joint military strike on Iran, a flood of images and videos claiming to show the conflict surfaced online. Many of these are either old, unrelated, manipulated by AI, or are clips from military-themed video games like War Thunder.

As misinformation spreads rapidly, people increasingly rely on reputable digital investigators. Organizations like The New York Times, Indicator, and Bellingcat have rigorous verification processes to avoid distributing synthetic or misleading content. Charlie Stadtlander from The Times advises turning to reliable news organizations that authenticate visuals and clearly explain their sources. Although media authentication is not foolproof, high standards and expert experience help combat fake news.

Verifying authenticity is challenging due to unreliable deepfake detection tools, but learning expert techniques can protect us during significant news events. Here are some methods used:

Step one: Look closely for visual inconsistencies suggesting inauthenticity, as done by The Times with images of Venezuelan leader Nicolás Maduro.

Step two: Consider the source and reputation, wary of known propagators of AI fakes like some political figures.

Step three: Check the digital footprint by cross-referencing images and videos to find their original source, using tools like Google’s reverse image search.

Step four: Establish the date and location with satellite images or apps like Google Maps, and look for time-period markers like flags and logos.

Authenticity considers provenance over perfect pixels. Real images capture actual moments, while adding, removing, or fabricating elements makes them digital art or propaganda.

Craig Silverman from Indicator emphasizes the importance of vigilance. The current information environment favors manipulation, requiring awareness of easily edited media. Major social platforms often fail to label AI-generated content, leading to a chaotic, deceptive landscape.

To combat misinformation, pause before sharing emotional or viral content. Use freely accessible verification tools and check suspicious posts with multiple independent sources. Silverman suggests practicing awareness and patience, allowing time for accurate information development.

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