Disney+ has revealed the launch of a fresh vertical video feature named ‘Verts’ for its US subscribers, with intentions to expand globally in the near future. This feature is designed to improve content discovery on mobile devices, enabling users to interact with Disney’s vast library in a contemporary way.
Accessing the ‘Verts’ feature is possible through a new icon located in the Disney+ tab bar on iPhones. By selecting this icon, users can enter a vertical video stream where they can swipe through scenes and highlights from numerous movies and shows available on the platform. This functionality also lets users conveniently add content to their Watchlist or begin playback instantly.
Disney has reported that initial tests indicate vertical video greatly increases user engagement on mobile devices. The company is not just focusing on content discovery; they are also investigating further uses for vertical video, which include:
– Creator content that resonates with fan communities
– Innovative storytelling formats
– New content types
– Enhanced personalized user experiences
This initiative comes on the heels of Disney’s collaboration with OpenAI, which suggested the possibility of integrating user-generated content, like Sora videos, into Disney+. The rollout of ‘Verts’ signifies the start of a larger strategy to transform how users engage with video content on the platform.
As Disney advances its vertical video features, it welcomes feedback from users about their experiences and expectations related to this new offering.