This month, Apple unveiled several new products, from an affordable MacBook to a new iPhone.
The tech company kicked things off on March 2 with the introduction of the iPhone 17e and the M4 iPad Air. Following this, Apple revealed the M5 MacBook Air, the latest MacBook Pro models, the new M5 Pro, M5 Max chips, and a new Studio Display and Studio Display XDR. On March 4, Apple announced a more cost-effective MacBook known as the MacBook Neo, which operates on a chip akin to the iPad and iPhone.
A week and a half after these announcements, Apple surprised everyone with the AirPods Max 2, a long-anticipated update to their premium headphones first launched in 2020.
If you missed all the new product reveals, we’ve gathered all the details here.
## iPhone 17e
Apple introduced the newest iteration in its budget-friendly iPhone series, the iPhone 17e, priced at $599 and available from March 11.
The phone houses the same A19 chip found in the basic iPhone 17. Its base model offers 256 GB of storage, double that of the iPhone 16e’s entry-level storage.
Key improvements from the earlier budget iPhone include MagSafe and Qi2 wireless charging up to 15 W. The iPhone 17e retains the 48-megapixel camera from the iPhone 16e.
The iPhone 17e incorporates C1X, Apple’s latest cellular modem, offering up to 2x the speed of the C1 in the iPhone 16e, while using 30% less energy than the modem in the iPhone 16 Pro, enhancing battery life.
Available in black, white, and a new soft pink color.
## iPad Air M4
Apple unveiled the revamped iPad Air, equipped with the M4 chip, which enhances performance by 30% over the M3 iPad Air and 2.3 times over the M1 version. The pricing remains at $599 for the 11-inch model and $799 for the 13-inch model, with a $50 educational discount available.
The iPad Air is optimized for speed, thanks to its upgraded neural engine and increased memory, making it ideal for AI applications.
Featuring an 8-core CPU and a 9-core GPU, it’s suitable for gaming or photo editing. It includes 12GB of unified memory—a 50% boost from its predecessor—and memory bandwidth up to 120GB/s for running AI models more efficiently.
Available in blue, purple, starlight, and space gray, with storage options of 128GB, 256GB, 512GB, and 1TB.
## MacBook Pro with M5 Pro and M5 Max
With the new M5 Pro and M5 Max chips, Apple also presented updated MacBook Pro models, emphasizing enhanced capabilities for AI processes. The new Pro laptops handle AI tasks up to 4 times faster compared to the M4 predecessors.
The M5 Pro and M5 Max chips offer significant improvements, performing up to 4 times faster at LLM prompt processing than M4 Pro and M4 Max, and up to 8 times faster at AI image generation compared to M1 Pro and M1 Max chips.
These updates result in the MacBook Pro having up to 2 times faster read/write performance than prior generations, starting at 1TB of storage for the M5 Pro MacBook Pro, and 2TB for the M5 Max version, with a battery lasting up to 24 hours. A 96 W or higher USB-C adapter enables a 50% charge in 30 minutes. The laptops support Thunderbolt 5 and feature a six-speaker sound system.
The 14-inch and 16-inch MacBook Pro models with the M5 Pro chip begin at $2,199 and $2,699, while those with the M5 Max chip start at $3,599 and $3,899, available in black or silver.
## M5 MacBook Air
Like the new MacBook Pro, Apple’s updated MacBook Air is crafted to manage AI tasks efficiently.
The new MacBook Air offers an impressive 18-hour battery life—6 more hours than the 2020 Intel-based Apple laptops—and includes a 12 MP Center Stage camera for video calls. It also includes a three-mic array, with Spatial Audio and Dolby Atmos-supported sound. It features two Thunderbolt 4 ports, a MagSafe charging port, and a standard 3.5 mm headphone jack.
The 13-inch MacBook Air is priced at $1,099, while the 15-inch version starts at $1,299, both available in sky blue, midnight, starlight, and silver. The Air now also includes a starting storage capacity of 512GB, double the base capacity