**Beats x Nike Partnership: Powerbeats Pro 2 – Nike Special Edition**
Beats and Nike have unveiled their inaugural hardware collaboration with the launch of the “Powerbeats Pro 2 – Nike Special Edition.” This alliance marks a key moment for Apple’s Beats division, fusing the unique aesthetics of both brands.
The Powerbeats Pro 2 displays the signature Beats “b” logo on the left earbud while the legendary Nike swoosh appears on the right, signifying a pivotal design evolution for Beats as it collaborates with a partner in the earbud market for the first time. This special edition is presented in a sleek matte black finish, accented by a “Volt-speckled” charging case that reveals Nike’s inspirational motto, “Just Do It,” when opened.
In support of this collaboration, Beats and Nike have initiated a marketing effort starring LeBron James. The campaign, dubbed “Keep Your Head in The Game,” features James in humorous golf situations, underscoring that perfection is not a prerequisite for enjoying the sport. With the Powerbeats Pro 2, he blocks out interruptions, including feedback from professional golfer Tom Kim and actors Lionel Boyce and Travis “Taco” Bennett.
From a technical perspective, the Powerbeats Pro 2 – Nike Special Edition maintains the specifications of the original model released last year. These earbuds offer built-in heart rate tracking, an in-ear design with wrap-around ear hooks, and various advanced functionalities. Reviewers have lauded the Powerbeats Pro 2 for their outstanding performance, exceptional battery life, and comfortable fit, making them an ideal option for fitness aficionados.
The Beats x Nike version of the Powerbeats Pro 2 will be available for purchase starting March 20 for $249.99 through Apple’s website. For those who prefer a version without the Nike branding, other models of the Powerbeats Pro can be found for less than $200 on sites like Amazon.