Firefly custom models evaluate your assets to maintain character designs and replicate illustration and photography styles.
Adobe is launching customizable AI image generators capable of imitating specific artistic styles and character designs. The Firefly Custom Models, now available in public beta, enable creators and brands to train a model based on their assets, ensuring generated images maintain a consistent aesthetic for characters, illustrations, and photography.
This tool is designed to streamline workflows for teams and creators needing to produce large volumes of content, offering a reusable base that ensures visual consistency across numerous projects instead of creating anew each time. Adobe explains that custom models can retain elements like stroke weight, color schemes, lighting, and character traits across versions. Custom models are private by default, ensuring that images used for training aren’t utilized to train Adobe’s general Firefly models.
“To grow a brand, you need a steady stream of assets that consistently express who you are. Those assets should be yours and yours alone,” Adobe stated in its press release. “Once trained, your custom model becomes part of your workflow. You can generate new ideas aligned to your aesthetic, reuse the model across projects, briefs, and campaigns, and produce at scale without losing what makes your work distinctive.”
Firefly custom models were earlier announced as a private beta at Adobe Max last year, but now they’re available for anyone to try. Adobe has consistently promoted its Firefly models — trained using licensed and public domain content — as a safer, ethical, and commercially viable option compared to competitor services that might have used protected works without consent.
Offering creative professionals increased control over how models they use are trained is a natural progression, though Adobe does not guarantee measures to stop users from training custom models on work they do not own. As per Adobe’s help page, users must confirm they have the necessary rights and permissions before training a custom model and ensure “that your use of custom models won’t infringe on the copyright, IP, likeness, or privacy rights of others.” We’ve contacted Adobe to find out if there are any safeguards against training custom models on a creator’s work without permission.