Apollo.io, the San Francisco-based B2B sales platform nearing $200M in ARR, has acquired Pocus, a revenue intelligence startup. This acquisition integrates Pocus’ signal-layer technology, aiming to enhance Apollo’s enterprise capabilities. Financial details remain undisclosed.
Apollo’s strategy signals ambitions beyond the mid-market, combining its existing infrastructure with Pocus’ intelligence to penetrate deeper into enterprise sales workflows.
Founded in 2015, Apollo has become a top B2B sales platform with a database exceeding 230 million contacts, offering tools like outreach sequencing, a built-in dialer, conversational intelligence, and deal management. The company serves over 600,000 companies globally and is nearing $200M in annual recurring revenue. In February, Matt Curl replaced co-founder Tim Zheng as CEO, with the transition marking a preparatory phase for acquisitions, as evidenced by the Pocus deal.
Pocus, founded in 2021 by CEO Alexa Grabell and CTO Isaac Pohl-Zaretsky, addresses the issue of fragmented data across CRM systems and other platforms, providing a solution for sales teams to prioritize potential buyers through aggregated data signals. Clients include Asana, Canva, and Monday.com, notably in product-led growth sectors. Pocus raised about $23M in Series A funding in June 2022, led by Coatue and others.
Grabell noted, “We started Pocus to solve a simple but critical problem: revenue teams were drowning in data but starving for direction. By joining Apollo, we can scale our mission in delivering signal-powered clarity and helping teams focus on the opportunities that matter most.”
For Apollo, the acquisition addresses gaps in its intelligence offerings, enhancing its ability to prioritize accounts based on real-time behaviors. Notable clients like Anthropic and Glean exemplify the impact, with a 400% growth in enterprise accounts over the past year.
CEO Matt Curl stated this move accelerates Apollo’s platform evolution, combining Pocus’ technology with Apollo’s scale. Apollo aims to create an “AI-native GTM operating system”, offering a comprehensive platform from data to execution, contrasting with the fragmented tools currently used by sales teams.
Apollo reports a rise in AI adoption among its users, from 35% to 75%, since introducing its AI Assistant, with a 94% increase in weekly active users.
The acquisition represents a strategic exit for Pocus, allowing its technology to access broader distribution and utilization through Apollo’s extensive platform, potentially increasing its value beyond what it could have achieved independently.