Shop discounts similar to Black Friday on Echo speakers, Kindle Colorsoft e-readers, and more new items. Written by Christina Buff on March 26, 2026. All featured products are independently selected by editors and writers, and Mashable may earn an affiliate commission if purchases are made through links on the site.
Amazon’s Big Spring Sale is happening with discounts on Amazon devices from March 25 to March 31, with new deals every day. Expect significant discounts on Echo speakers, smart displays, Fire TVs, Blink cameras, and Kindles. However, discounts on Fire tablets are limited, and Echo Buds are missing this time. Track the best Amazon device deals during the Big Spring Sale 2026 below. For more deals, check out Mashable’s Big Spring Sale hub.
**Best Big Spring Sale Amazon Subscription Deal**
**Why we like it:** Amazon’s big sales often include extended free trials or discounts for membership subscriptions. The three-month Kindle Unlimited membership for 99 cents (usually $11.99/month) saves about $35 total. Kindle Unlimited provides access to a vast library of books without wait times. Borrow up to 20 books at once and read on any device.
**More Amazon Subscription Deals**
**Best Big Spring Sale Echo Deal**
**Why we like it:** Amazon released new Echo devices, including the Echo Studio smart speaker. It’s the first update in six years, offers Dolby Atmos and spatial audio, and fits in your hand. It was first discounted during Black Friday, and that discount returns for the Big Spring Sale.
**More Echo Deals**
**Best Big Spring Sale Fire TV Deal**
**Why we like it:** The 4-Series Fire TVs are popular for their basic features and affordability. The 55-inch 4K Fire TV is back at its best-ever price, offering 4K UHD picture quality, HDR10, HLG, and Dolby Digital Sound, with new design features.
**Best Big Spring Sale Fire TV Stick Deal**
**Why we like it:** The Fire TV Stick 4K Select is discounted to $17.99. It delivers 4K quality with HDR10+ support and a plug-and-play design, with new operating system support.
**More Fire TV Deals**
**Best Big Spring Sale Kindle Deal**
**Why we like it:** The Kindle Colorsoft, discounted by $80, now offers the best value in e-readers. It has color and black-and-white resolution options, a seven-inch screen, waterproof design, and no ads, with an eight-week battery life.
**More Kindle Deals**
For more Kindle deals, check out the full list of Big Spring Sale Kindle deals.
Christina Buff is a Nashville-based freelance writer focused on shopping and entertainment. Follow her on Instagram at @touchinfinity.