The London-based proptech, integrating a robotic camera and AI software to create a comprehensive property media kit from a single visit, has secured its Series B funding led by Cipio Partners.
Giraffe360 operates on a simple concept: one property visit should yield all the resources a real estate agent or photographer needs for listing marketing.
This includes HDR photography, virtual tours, LiDAR-based 2D and 3D floor plans, video content, a property website, virtual staging, and social media assets, all from one hardware piece without multiple visits or contractors.
Founded in 2016 in Riga, Latvia by Mikus and Madars Opelts, the London company has raised $10 million in a Series B for expanding its platform.
The funding round, spearheaded by Cipio Partners, a growth equity investor in B2B software and tech firms, saw participation from existing backers like Founders Fund, Hoxton Ventures, LAUNCHub Ventures, and Change Ventures.
The additional funds will fuel the advancement of Giraffe360’s AI platform, enhance product capabilities, and drive market expansion.
Their hardware, a subscription-based robotic camera, provides agents and photographers with the device, AI processing software, cloud storage, and automated media tools.
The platform leverages over 50 machine learning models for tasks like image stitching, floor plan measurement, staging, and content creation that typically need specialized post-production.
This results in a reduced production timeline for property listings, crucial in markets where quick listing times are commercially valuable.
In a market dominated by Matterport, known for 3D property tours and acquired by CoStar Group post-SPAC in 2021, Giraffe360 stands out by generating more media formats from one capture than a Matterport scan and offering a subscription model for hardware, software, and support.
With clientele in over 26 countries, including major firms like RE/MAX, CBRE, and BNP Paribas Real Estate, established in earlier funding rounds, CEO Mikus Opelts views the round as timely: “Real estate marketing is shifting to AI-driven, engaging, media-rich digital experiences,” posing Giraffe360 as “building the backbone for this transition, from data capture to intelligent, automated marketing.”
The Series B boosts total disclosed equity funding to about $32 million, not counting the $6 million venture debt from Columbia Lake Partners secured with the Series A.