American toy-making giant Hasbro has confirmed a cyberattack, stating it may take “several weeks” to resolve. The owner of brands such as Transformers, Peppa Pig, and Dungeons & Dragons disclosed to the U.S. Securities and Exchange Commission on Wednesday that a breach was detected on March 28, leading the company to disable some systems.
Hasbro has activated business continuity plans to enable order processing, product shipping, and other essential operations while addressing the breach. Parts of Hasbro’s website were down as of Wednesday, displaying messages about maintenance.
The company has engaged cybersecurity experts to assist but continues to implement security measures, indicating possible ongoing system breaches. The exact nature of the attack, like whether it was ransomware, is unknown.
Hasbro spokesperson Andrea Snyder reiterated the SEC filing details, stating swift actions were taken to protect systems and data, but did not elaborate on the attack’s specifics or potential communications from the hackers.
Hackers frequently target large corporations to steal data or demand ransoms, often causing operational disruptions. A 2025 cyberattack on Jaguar Land Rover halted production for months, leading to a $1.5 billion UK government bailout.
Hasbro warned investors of possible delays, noting interim measures may continue “several weeks” until fully resolved. It remains unclear if data was stolen, and the investigation is ongoing to assess the breach’s full impact.
Hasbro, an enduring U.S. toy and entertainment product producer, has over 5,000 employees and owns significant intellectual property rights for brands like Monopoly, My Little Pony, and Magic: The Gathering.
*Updated to include Hasbro spokesperson comment.*
*Do you work at Hasbro and know more about its data breach? Contact this reporter via encrypted message at zackwhittaker.1337 on Signal.*