### Anticipated Release of a New Apple TV 4K in 2026
Customers of the Apple TV 4K have voiced their dissatisfaction over the lack of new hardware updates. The existing model, launched in 2022, is poised to potentially set a record for the longest interval between updates, which many users find disheartening.
Reports indicate that Apple is getting ready to unveil a new Apple TV 4K, but the release might hinge on an upcoming software update related to AI, likely associated with tvOS 27 anticipated in the fall. Should this delay happen, the current Apple TV 4K hardware will mark a record for the longest-selling variant without an update, having been on the market for 1,244 days as of April 1.
In spite of the absence of new hardware, Apple is persistently upgrading the current Apple TV 4K with new functionalities through software enhancements.
### The Original Apple TV 4K Currently Holds the Record
If a new Apple TV 4K is not launched by July 4, the 2022 model equipped with the A15 Bionic chip will exceed the former record held by the A10X Fusion model from 2017 as the longest-selling version without updates at 1,337 days. The A10X Fusion model was released 693 days after the first Apple TV from 2015, which itself was available for 2,545 days before its discontinuation.
### The Current Apple TV 4K Feels Due for an Upgrade
The extended period between hardware releases is especially stark when compared to the previous upgrade cycle. The shift from the second-generation Apple TV 4K to the present model took place after only 532 days. The 2022 model was aimed at being more budget-friendly than its forebears, positioning it as a more competitive choice in the marketplace. As consumers await the next version, there is hope that if they must settle for one version for an extended timeframe, it will at least be the more economical option.