Apple is going all-in on the charming mini-Finder character it introduced for the MacBook Neo promotion. View the ads here.
### Apple Goes All-In on Tiny Finder Character, Internet Cheers
It has been fascinating to observe Apple’s marketing for the fresh MacBook Neo. While it undoubtedly targets younger generations unfamiliar with the Mac, it also stands out as one of Apple’s most enjoyable campaigns in a long while.
Amid the somewhat mindless TikTok clips from the initial ad run, Apple hosted a livestream featuring a lovable character that the online community quickly named Tiny Finder Character. In the subsequent days, there was no shortage of 3D models, 3D-printed designs (which you can create at home), wallpapers, and various fun creations showcasing Tiny Finder Character.
And now, Apple has launched a new series of videos on TikTok where Tiny Finder Character either stars as the main figure or makes a fleeting appearance, as the videos proceed to hint to Gen Z users that its tools are, like, super handy or something.
Check them out below:
#### Get Festive!
#### DND
#### Garageband
#### Talking to Yourself Has Never Been Better
#### Glamour
#### Stacks
Apple appears to be crafting a profile mosaic with additional videos featuring Tiny Finder Character, suggesting that more clips may be forthcoming.
**Update, April 2:** Apple has uploaded three new videos to its TikTok profile:
#### You Can Text on Mac
#### abc123!!!omg
#### Dear Diary…
What are your thoughts on Tiny Finder Character? Share with us in the comments.
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