# Apple Ads Platform API: Shifting from Campaign Management API
Apple has revealed its plans to shift from the current Campaign Management API to a new Ads Platform API, highlighting a crucial transformation for developers and marketers using Apple Ads. This article details the essential aspects of this shift and its implications for users.
## What is the Apple Ads Platform API?
Apple Ads is the advertising platform created by Apple, aimed at assisting developers and marketers in promoting their applications throughout the App Store. At present, Apple Ads features a web-based interface along with the Campaign Management API, which is currently in its fifth iteration. This API permits programmatic control of advertising campaigns, allowing users to construct, oversee, and monitor their advertising initiatives efficiently.
Nonetheless, Apple has announced that the Campaign Management API will be decommissioned on January 26, 2027. This modification is part of a larger strategy aimed at improving the advertising experience, which includes the incorporation of Apple Maps ads alongside App Store ads through the new Ads Platform API.
## Key Details of the Shift
In a recently published preview guide titled [Apple Ads Platform API Preview Release Notes](https://developer.apple.com/documentation/apple_ads/apple-search-ads-campaign-management-api-5), Apple has shared extensive information about the transition. The company stresses the necessity of migrating to the new API promptly to prevent interruptions and to leverage the enhanced capabilities it provides.
### Important Points to Remember:
– **End Date**: The Campaign Management API v5 will stop functioning on January 26, 2027.
– **Migration Advice**: Users are urged to transition to the new Ads Platform API soon to guarantee a seamless switch and to take advantage of new functionalities.
– **Post-Deadline Consequence**: Following the end date, the current API will be completely inactive, hindering users from managing campaigns or utilizing reporting tools.
## New Features and Functionality
The new Ads Platform API is set to deliver various new features and improved functionalities when compared to the existing Campaign Management API. Apple has provided examples in the preview documentation to demonstrate how the new API stands apart and the advantages it offers to developers and marketers.
## Conclusion
The shift to the Apple Ads Platform API signifies a substantial advancement in Apple’s advertising solutions. Developers and marketers should get acquainted with the new API and start planning their migration to ensure they can continue to manage their advertising campaigns effectively without disruption.
For additional information about the Apple Ads platform and to view the new documentation, visit [Apple’s Developer Documentation](https://developer.apple.com/documentation/apple_ads/apple-search-ads-campaign-management-api-5).