A London-based startup, started by former executives from BBC and Uber, operates AI-driven video conversations to collect structured insights from thousands of employees simultaneously.
A seven-minute conversation generates over 1,000 words of data compared to about ten words from a typical survey response.
Natter, a London-based enterprise insights startup, has secured $23 million in a Series A funding round led by Renegade Partners, confirmed to Axios Pro by co-founder and CEO Charlie Woodward, a former BBC head of commercial partnerships and Uber business development executive.
The company plans to triple its workforce by the end of 2026. Previous investors include Asymmetric Capital Partners, Kindred Capital, Rackhouse Venture Capital, and Village Global, contributing a total of $10.5 million in earlier rounds.
Natter’s platform proposes a solution to the limitations of surveys and focus groups by replacing them with AI-moderated video conversations.
The platform runs sessions across an entire workforce, offering structured prompts for participants to respond to via video.
An AI orchestration system processes conversations in parallel, analyzes themes, sentiment, and priorities, and provides summaries within hours. A seven-minute conversation results in more than 1,000 words of usable data, whereas typical survey responses average ten words.
The platform can accommodate between one and 20,000 participants simultaneously, supports both live and on-demand formats, and requires no software installation; participants access it via a browser link. Natter is ISO 27001 certified and compliant with GDPR, UK GDPR, and the EU AI Act.
The system removes personal data during transcription, ensuring a safe environment for honest feedback.
Highlighted use cases include employee engagement, strategic planning workshops, product user research, sales coaching assessment, and training effectiveness measurement.
The positioning targets large employee survey platforms and seeks to reduce the time required for surveys, interviews, and analyses from months to hours, as reported by Axios Pro.
Founded in 2021 and based in London, Natter initially focused on facilitating spontaneous social conversations in hybrid and remote teams, starting with a $1 million pre-seed round. The product has since shifted towards enterprise insight gathering at scale, with its AI moderation and analysis serving as the key differentiator.