With earbuds in, the podcast kicks off.
Essentials to understand
- Podcasts are joining the lineup for Spotify’s Prompted Playlists beta, accessible in the U.S., Canada, Ireland, the U.K., Australia, and New Zealand.
- Similar to writing a description for music, users can communicate their podcast interests to the algorithm for a curated list.
- The beta phase for Prompted Playlist initiated in the U.S. in January, enabling creation through the “Create” button.
AI has found its place on Spotify to assist in discovering music, but the platform is advancing with its audio shows.
Manipulating the algorithm has been crucial for Spotify’s Prompted Playlists; now, it’s providing insights on a beta enhancement that incorporates podcasts. Launching this week, Prompted Playlist testers in the U.S., Canada, Ireland, the U.K., Australia, and New Zealand can start incorporating podcast descriptions into their requests. Spotify claims users can satisfy their interests through this feature, as Prompted Playlists can explore millions of available shows.
I’ve never really gotten into podcasts, yet there are many users who do. Friends of mine enjoy tuning into podcasts, indicating a genuine demand for them. Spotify states that 34 million podcasts are uncovered “every week” on its platform. If users could avoid incessant scrolling and specify what show they want, that would be a huge advantage.
If users aim to stay informed on entertainment happenings (think music, film, and fashion), they should inform Prompted Playlists about it. For instance, Spotify suggests you can say, “Create a podcast playlist featuring the latest entertainment news from the past few days. Include all aspects of music, film, fashion, and significant cultural events.”
Podcasts extend beyond just entertainment. You can inquire about shows related to science (did you know Artemis II is orbiting the moon?) or even true crime mystery podcasts. After this update, Prompted Playlists will remain intact and unaltered. Users can still initiate by clicking “Create” and selecting Prompted Playlists. From that point, simply state your request as usual, whether it pertains to specific music genres or podcasts.
Additionally, Spotify emphasizes that users can choose how frequently their playlist refreshes. Options include daily or weekly updates, with a “don’t update” choice available as well.
Prompted Podcasts (Playlists)
As mentioned earlier, Prompted Playlists remains in beta and is being rolled out to the regions listed above. The update should start to show up today (Apr 7) and onwards for participating testers.
For personalization purposes, Prompted Playlists places your music algorithm into your control. “Personalization” already exists in various forms on Spotify. We have Discover Weekly, Release Radar, and playlists in “Your top mixes,” but this combines all of those features. You’re in charge, controlling the direction of the algorithm. And, if dissatisfied, just roll again.
The Prompted Playlists beta first launched in New Zealand late last year before coming to the U.S. in January, with Canada also being part of that expansion for Spotify. Prompted Playlists utilizes your descriptions for music (and now podcasts) to compile a list of songs you might find appealing. While you can specify your preferred genre and artists, Spotify will also consider your account history and overall “vibes.”