# The Apple Watch SE’s Future: A Move to Plastic and Its Implications for Consumers
Reports surfaced this summer suggesting that Apple is experimenting with a new “rigid plastic” chassis for the next version of the Apple Watch SE. While this modification could potentially lower production expenses, it poses a crucial question: will this compromise be beneficial for consumers?
## The Evolution of Apple Watch SE
Apple launched the original Apple Watch SE in 2020, marketing it as a more budget-friendly substitute for the premium Apple Watch Series 6. Priced at $279, the SE shared the same display and aluminum shell as the Series 6 but missed out on several advanced features, including the Always-On Display and ECG capabilities. Despite these drawbacks, it provided considerable value compared to the pricier Series 6 and the older Series 3, which remained available at $199.
In 2022, Apple updated the Apple Watch SE, reducing the entry price to $249. This version upgraded the chipset to be on par with the Series 8 and swapped the ceramic back for a nylon composite material, essentially a type of plastic. Although the new SE still did not feature ECG support or an Always-On Display, it made the smartwatch more accessible to a wider audience.
## Apple Watch SE 3: What to Expect?
Recent reports, notably from Mark Gurman, indicate that the forthcoming Apple Watch SE 3 is anticipated to feature a rigid plastic structure. This modification is likely to enable a broader range of color choices, enhancing the device’s visual appeal. The expected launch aligns with Apple’s yearly iPhone keynote, which is set for September 9th.
The Apple Watch SE 3 is likely to be powered by a newer processor, possibly the S9 chip from the previous Series 9 or the anticipated S10 chip from the Series 10. This enhancement would offer a significant performance upgrade for users. While other improvements have not been extensively discussed, the addition of ECG functionality would represent a meaningful enhancement, given its potential health benefits.
## Transition to Plastic: Potential Savings
Switching to a plastic casing could result in considerable manufacturing cost reductions for Apple. However, it remains to be seen whether these cost savings will be reflected in consumer prices. Two main scenarios may emerge with the launch of the Apple Watch SE 3:
1. **Keep Current Pricing**: Apple might maintain the starting price at $249 while introducing new features, such as ECG support or an Always-On Display.
2. **Lower Pricing**: Alternatively, Apple could decrease the price to around $199 or $229, keeping the existing feature set intact.
It’s also plausible that the Apple Watch SE 3 may retain its current price without major new features, though this appears less likely considering the competitive market and frequent promotions on older models.
## Summary
The imminent Apple Watch SE 3 marks a critical juncture for Apple as it strives to balance cost efficiencies with consumer demands. If the new model successfully integrates affordability with improved health features, it may appeal to a wide audience.
As consumers anticipate the official announcement, the possible transition to a plastic body has generated a mix of enthusiasm and anxiety. Will the compromise in materials result in a superior overall product, or will it compromise the premium essence that Apple is renowned for? Only time will reveal the answer, but one fact is undeniable: the Apple Watch SE is continually evolving, and its future merits close attention.
Are you excited about the upcoming Apple Watch models? Do you have concerns regarding a plastic Apple Watch? Feel free to share your opinions in the comments below!
