### Apple Might Introduce New Apple TV 4K As Soon As September
Recent information suggests that Apple is set to unveil a new Apple TV 4K model later this year, with a possible rollout as soon as September. This update originates from a credible source who communicated insights to **MacRumors**, indicating that the existing Apple TV 4K model will be phased out in favor of the new iteration.
Although specific information regarding the upcoming Apple TV 4K’s features has yet to be revealed, the confirmation of its release schedule is noteworthy. In the past, Mark Gurman from **Bloomberg** had indicated that a new Apple TV 4K would not arrive until 2025, but recent updates imply that the schedule may have been expedited.
The expected launch may align with the iPhone 17 announcement event, set for September 9, providing a prime opportunity for Apple to showcase its new hardware alongside an array of forthcoming Apple TV+ original content.
### Anticipated Features of the New Apple TV 4K
The upcoming Apple TV 4K is rumored to come equipped with an enhanced A-class chip, which could enable support for Apple Intelligence. Furthermore, it might feature Apple’s inaugural in-house Wi-Fi and Bluetooth chip, improving connectivity and performance.
One of the most exciting potential additions is a built-in camera, as alluded to in the forthcoming tvOS 26. This capability could introduce new functionalities for the device, such as video calls and increased interactivity.
### Summary
As Apple gears up for a bustling fall season with fresh content on Apple TV+, the introduction of a new Apple TV 4K could serve as a strategic effort to draw in customers. With high expectations, many are keen to witness the innovations Apple will introduce to its streaming hardware.
