# Apple Introduces AirPods 4: A New Chapter in Wireless Sound
On September 9, 2024, Apple revealed the newest member of its audio family with the launch of the AirPods 4. These latest models substitute both the AirPods 2 and AirPods 3, delivering a revamped design, improved sound performance, and a significant addition: active noise cancellation (ANC) in the premium option. However, the rollout comes with a major alteration that has ignited conversations among buyers: the absence of the USB-C charging cable from the packaging.
## A Design Update and Improved Features
The AirPods 4 feature two options: the standard version and the advanced variant with active noise cancellation. The updated design focuses on enhancing comfort and functionality, making them more attractive to a wider demographic. Users can look forward to superior sound quality, a signature of Apple’s audio devices, guaranteeing a more immersive listening experience whether enjoying music, podcasts, or making calls.
### Active Noise Cancellation
A key highlight of the AirPods 4 is the addition of active noise cancellation in the premium model. This technology enables users to fully engage with their audio, free from interruptions by the surrounding noise. ANC has gained popularity in wireless earbuds, and its availability in the AirPods 4 enhances their competitive edge against rival brands in the sector.
## Farewell to the USB-C Cable
In a decision that has stirred varied responses, Apple has opted to leave the USB-C charging cable out of the AirPods 4 packaging. This aspect was not emphasized during the keynote address but was subsequently confirmed on Apple’s official site. The comparison page for AirPods models states that the “USB-C Charge Cable sold separately” for the new AirPods 4, while other models still include the cable in their packages.
This modification fits into Apple’s larger strategy of minimizing packaging and lowering environmental impact, a reasoning they’ve employed in past product announcements. For example, in 2020, Apple eliminated the power adapter from the iPhone 12 box, referencing environmental reasons. Likewise, in 2022, the company ceased including a USB-C cable with the Siri Remote for Apple TV.
### Effects on Consumers
While many buyers may already possess USB-C cables due to the recent transition in Apple’s product offerings—like the shift of iPhones and iPads to USB-C—this alteration indicates that new AirPods purchasers will not acquire an extra cable. This could pose a challenge for those still using older iPhone variants with Lightning connectors, as they may lack easy access to a USB-C cable.
The updated charging case for the AirPods 4 now sports a USB-C port, departing from the Lightning port found in previous models. This transition underscores Apple’s dedication to a standardized charging approach across its devices, but it also means that users will have to buy a USB-C cable separately if they do not already have one.
## Pricing and Availability
The AirPods 4 are open for pre-order starting today, with delivery scheduled to commence on September 20. The standard model is priced at $129, while the model featuring active noise cancellation goes for $179. This pricing strategy positions the AirPods 4 effectively within the wireless audio sector, appealing to both casual listeners and serious audiophiles.
## Conclusion
The introduction of the AirPods 4 signifies a noteworthy advancement in Apple’s development of wireless audio devices. With upgraded features, a fresh design, and the inclusion of active noise cancellation, these earbuds are poised to capture a diverse audience. Nonetheless, the choice to omit the USB-C charging cable from the package may raise questions among certain consumers. As Apple persists in innovating and responding to evolving consumer demands, the AirPods 4 are sure to have an essential impact on the future of wireless sound.
