Here’s the revised article:
Amazon plans to shift its annual Prime Day sale from July to June this year, significantly impacting the retail calendar. This information comes from a Bloomberg report citing unnamed sources. When asked for comment, an Amazon spokesperson told Mashable, “We do not have anything to share at this time.” Since 2015, Amazon has hosted Prime Day in July almost every year, except in 2020 when it moved to October due to COVID-19-related logistical issues.
Typically a 48-hour sale, Prime Day was extended to four days in 2025, providing more shopping time but reducing urgency, according to Bloomberg. Competing retailers like Best Buy, Target, and Walmart usually schedule concurrent sales, so they may need to adjust their plans if the timeframe changes.
Such adjustments would also affect third-party sellers on Amazon’s Marketplace, who accounted for over 60% of Amazon’s sales by 2025, according to an Amazon press release. While Bloomberg’s sources did not specify reasons for the proposed change, RetailWire speculated that Amazon aims to attract more back-to-school shoppers and separate itself from competitors.
In the meantime, Amazon is preparing for its third annual Big Spring Sale, running from March 25 to 31, its first major shopping event of the year that also draws attention from rivals. Target has announced a concurrent Circle Deal Days sale from March 25 to 27, and Best Buy and Walmart will likely participate.
Haley Henschel, the author of this article, is a Senior Shopping Reporter based in Chicago at Mashable, known for reviewing and finding deals on popular tech products. With years of experience, she provides insights into shopping holidays such as Black Friday and Amazon Prime Day and explores digital trends in shopping.