### ‘Premium Theme’ in Amex App Provides Platinum Holders a Genuine Black Background
American Express has unveiled an enhanced app experience for owners of its $895/year Platinum Card via a new feature termed the ‘Premium Theme.’ This option enables Platinum Card members to benefit from a darker palette in the app, specifically offering a genuine black background.
The launch of the ‘Premium Theme’ follows a notable hike in the annual fee for the Platinum Card, which has increased from $695 to $895. To validate this hike, American Express has integrated various new benefits, including a $300 credit for lululemon and a $400 credit for Resy, presenting tangible monetary advantages to cardholders.
The ‘Premium Theme’ is crafted specifically for Platinum Card members, delivering a visually unique experience by altering the app’s backdrop to a black user interface, replacing the previous dark blue in dark mode. In light mode, the colors are similarly subdued, while the app’s overall functionality and features remain intact.
Although the notion of a ‘Premium Theme’ may appear trivial, it underscores American Express’s efforts to elevate the user experience for its premium cardholders. The implementation of this feature has, however, elicited mixed responses, with some finding amusement in the idea that a marginally darker app theme could be viewed as a luxury benefit.
In conclusion, the ‘Premium Theme’ in the American Express app acts as a distinctive, albeit slight, enhancement for Platinum Card members, signifying the brand’s dedication to delivering exclusive experiences for its high-paying clientele.
