Key points to understand
- Android is finally introducing call context, allowing callers to indicate the reason for their call — including the option to mark it as urgent.
- This feature, known as Expressive Calling, is currently available in the Phone by Google beta, marking a first for Android.
- Urgent calls prominently display a message stating “It’s urgent!” alongside an animated siren and remain marked in the call log if missed.
Notice
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Google is introducing a new calling feature in the Phone by Google app that allows callers to indicate the purpose of their call, including marking it as urgent. This is the first instance of this capability in Android, and some beta users have already started utilizing it.
Previously, Android users relied on “Starred Contacts” or repeated caller settings to manage unwanted calls, but these methods were often very basic. Google is innovating this with a new feature.