### Apple’s Festive Shopping Initiative: Custom Gift Bags by Live Artists
As the festive shopping season kicks into gear, Apple is introducing an imaginative spin to the experience at chosen Apple Stores across the United States. This weekend, consumers in San Francisco, Miami, Los Angeles, and New York City will get the exclusive chance to personalize their gift bags with the assistance of live artists.
#### Event Information
The live artist event is scheduled for Saturday and Sunday from 11 a.m. to 3 p.m. local time at these Apple Stores:
– **Apple Union Square** in San Francisco, CA
– **Apple Aventura** in Miami, FL
– **Apple The Grove** in Los Angeles, CA
– **Apple Fifth Avenue** in New York, NY
During this timeframe, shoppers can opt to have their gift bags adorned by skilled artists, enhancing the significance of their purchases. Apple invites guests to showcase their personalized masterpieces on social media or in the comments section of their website.
#### Meet the Artists
Every participating store will highlight a different artist, each showcasing their own distinctive style and background. Here’s a closer look at the gifted individuals who will be infusing their artistic vision into the event:
**1. Apple Union Square – San Francisco: Erik Marinovich**
– **Instagram:** [@erikmarinovich](https://www.instagram.com/erikmarinovich/?hl=en)
Erik Marinovich is a distinguished lettering artist and designer located in San Francisco. As a co-founder of Friends of Type, he has crafted custom lettering and logos for various brands since 2009. Erik is also active in education, having co-launched Title Case, a creative space that offers workshops and lectures. His recent endeavors include promoting his books, “Keep Fresh Stay Rad” and “Let’s Go Letter Hunting.”
**2. Apple Aventura – Miami: Jackson Alves**
– **Instagram:** [@letterjack](https://www.instagram.com/letterjack/?hl=en)
Jackson Alves is a Brazilian calligraphy and lettering artist residing in Orlando, Florida. Armed with a degree in graphic design, he has dedicated over a decade to the art of letterforms, collaborating with clients across the globe. Jackson’s work has garnered accolades from the Graphic Design Biennial in Brazil and the Type Directors Club in NYC, with his pieces featured in the permanent collection at The Contemporary Museum of Calligraphy in Moscow.
**3. Apple The Grove – Los Angeles: Katrina Centeno-Nguyen**
– **Instagram:** [@calligkatrina](https://www.instagram.com/calligkatrina/)
Katrina Centeno-Nguyen, the mastermind behind Calligraphy Katrina, embarked on her calligraphy journey at the age of 19. Her initial project blossomed into a thriving career, with her work now in high demand from luxury wedding clients and top fashion brands, including Vogue and Chanel. Since founding her company in 2007, Katrina has established herself as a key player in the calligraphy scene.
**4. Apple Fifth Avenue – New York: Lynne Yun**
– **Instagram:** [@lynneyun](https://www.instagram.com/lynneyun/?hl=en)
Lynne Yun is a type designer and educator based in New York City. She founded Space Type, a studio that fuses type with technology. Recently, Lynne co-founded Type Electives, an online design school designed to influence the future of typography. Her groundbreaking approach to type design has earned her respect in the creative community.
#### Conclusion
This weekend’s event at select Apple Stores presents a distinctive chance for shoppers to interact with talented artists while personalizing their holiday gifts. Whether you’re seeking a unique present for someone special or simply wish to experience the artistry up close, this initiative is guaranteed to enhance your holiday shopping experience. Remember to capture and share your customized gift bags on social media!
