# Apple’s iPhone 17 Event: What to Anticipate
Apple’s iPhone 17 event is scheduled for September 9, debuting two highly anticipated products: the iPhone 17 Pro and Pro Max. Here’s everything new that’s rumored to be on the horizon.
## Fresh Design and Colors
This year’s most talked-about iPhone design is likely to be the incredibly slim iPhone 17 Air model. Nevertheless, Apple is also introducing some design modifications to its 17 Pro series.
## Enhanced Performance
It’s typical for each new iPhone to exhibit improved power, but Apple Intelligence along with an emphasis on Pro camera enhancements seem to be driving even more significant performance boosts this year.
– **A19 Pro chip**: The newest generation A-series chip designed for superior CPU, GPU, and Neural Engine performance.
– **12GB RAM**: A 50% increase from the 8GB that has been standard for the past two years.
– **Advanced cooling systems**: Vapor chambers are expected to support more stable performance without throttling.
## Camera Upgrades
While Apple’s new 17 Air model significantly reduces camera capabilities, the 17 Pro models will feature a range of camera upgrades.
## Everything Else
Speculations regarding the iPhone 17 Pro also suggest a distinctive display enhancement and new battery advancements.
Which features of the iPhone 17 Pro or Pro Max are you most enthusiastic about, and are you considering an upgrade? Share your thoughts in the comments.
### Top iPhone Accessories
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