# The Future of Apple TV: What to Anticipate Ahead
Apple last made changes to the **Apple TV** in October 2022, unveiling a compact design, USB-C on the Siri remote, and a notable upgrade from the A12 chip to the A15 chip. As this version nears its two-year milestone, speculation regarding the forthcoming version of the Apple TV is growing, though the future seems a bit unclear.
## Previous Speculations
At first, many experts in the industry expected a revamp of the Apple TV in the first half of this year. Unfortunately, that anticipation has not come to pass. In a recent publication by Bloomberg, journalist Mark Gurman stated:
> “While the company has been developing an update for the Apple TV set-top box for as early as this year, no new model has emerged, and stable availability of the device indicates that a new version isn’t on the immediate horizon.”
This remark suggests that Apple appears satisfied with the existing model, continuing its production and restocking, which is usually not the case when a new version is on the way.
## Why an Updated Apple TV?
It begs the question: does Apple actually need to update the Apple TV? Although the A15 chip caters to most streaming demands, there are several strong arguments for Apple to contemplate an upgrade:
### 1. Reduced Cost
One of the primary hurdles for prospective Apple TV purchasers is the pricing. Even though Apple lowered the entry cost of the **Apple TV 4K** from $179 to $129 during the 2022 update, analyst Ming-Chi Kuo believes the next version should target a price point below $100:
> “The sub-$100 price should be the optimal range for Apple TV, so I foresee the next-gen being more budget-friendly.”
A more appealing price could draw in a broader audience, making the Apple TV a more competitive choice in the streaming device market.
### 2. Improved Apple Intelligence
With the rise of artificial intelligence, Apple could incorporate more advanced features into the next generation of Apple TV. The possible introduction of an A18 chip could boost Siri’s capabilities, allowing for improved voice recognition and smart home interoperability. For example, paired HomePods could take advantage of the Apple TV’s processing power to enhance their functionality without requiring users to invest in fresh hardware.
### 3. Gaming Opportunities
Apple has actively engaged with game developers to provide high-quality games for its iPhone, iPad, and Mac platforms. However, the Apple TV has not received similar attention. A more potent Apple TV could pave the way for high-end gaming experiences, including support for sophisticated graphics features like ray tracing. This could establish the Apple TV as a credible gaming console, attracting a different demographic of consumers.
## Conclusion
As the Apple TV nears its two-year anniversary, excitement for a new model is growing. While the current version remains well-liked and efficient, numerous reasons suggest Apple should consider a refresh. From enhancing affordability to improving capabilities with sophisticated AI and gaming features, the next Apple TV could greatly influence the streaming landscape.
Are you looking forward to the future of Apple TV? Share your opinions in the comments below!
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