**In the Wake of App Submission Boom, Apple Harnesses AI for App Store Review Expansion**
With the new opportunities provided by AI coding tools, the App Store is experiencing a notable increase in new app submissions, even as Apple maintains its concerns about the development and conduct of some of these applications. A report by *The Information* indicates that new app submissions to the App Store surged by 30%, reaching almost 600,000 over the past year, reversing a previous decline of 46% observed from 2016 to 2024. This rise is primarily linked to the emergence of AI coding tools such as Anthropic’s Claude Code and OpenAI’s Codex.
These AI coding tools have democratized the app development landscape, allowing non-developers to create operational applications through straightforward prompts, while empowering seasoned developers to produce code at an unprecedented speed. Abraham Yousef, a senior insights analyst at Sensor Tower, highlighted that the significant rise in new apps corresponds with the increasing availability of these innovative coding tools, which have streamlined the app creation process.
Apple recognized this influx of new submissions as evidence of the App Store’s ongoing relevance. Nonetheless, the company has adopted a stringent policy against certain iOS-based vibe coding applications, asserting that some infringe upon App Review Guidelines and the Developer Program License. Recently, Apple has removed or restricted updates to apps like Anything and Replit, compelling developers to modify how their tools create and execute code. The primary issue is that some of these applications can generate interpreted code that alters their core functionality, which Apple disallows.
The surge in new apps may be putting pressure on Apple’s App Review teams, resulting in complaints from developers regarding prolonged review times. Elon Musk recently expressed his dissatisfaction on social media, saying, “iOS App Review delays are becoming absurd.” However, an Apple spokesperson countered the claims of longer review times, stating that 90% of submissions are handled within 48 hours. In the past 12 weeks, the review team has successfully processed over 200,000 app submissions weekly, with an average review duration of just 1.5 days. The spokesperson further noted that while each app submission is evaluated by a human, AI tools are being increasingly employed to aid in the review process.
As enthusiasm for app development increases, particularly among casual developers, vibe coding tools are emerging as valuable assets. While they may not yet facilitate the establishment of fully operational businesses, they do enable individuals to pursue small projects for personal pleasure or to share with others. Apple has recently updated Xcode to support coding models and agents, although these tools tend to cater more to technical users. Conversely, applications like Anything further simplify the coding process, making it accessible to a wider audience.
With the approaching WWDC26 and the continued rise of vibe coding, it remains uncertain whether Apple will adjust its App Store regulations to embrace these new development trends, particularly for apps that utilize AI-generated, interpreted code to enhance user creativity. Ultimately, Apple has consistently positioned the App Store as a venue for innovation and creativity.