**Apple and (RED): A 19-Year Alliance in the Battle Against AIDS**
Since 2006, Apple and (RED) have joined forces to increase awareness and generate funds to fight AIDS, contributing over $270 million to the Global Fund. This collaboration has transformed from unique (PRODUCT)RED devices to more targeted fundraising campaigns, especially around World AIDS Day, celebrated on December 1st.
In a recent campaign, Apple declared that it would donate $5 for every qualifying purchase made through Apple Pay from December 1 to December 7, with an overall donation limit of $3 million. This initiative is designed to support vital health programs that save lives and offer critical services for individuals impacted by HIV/AIDS.
The contributions are directed to the Global Fund, a U.S.-based organization focused on combating AIDS and enhancing health outcomes globally. Apple’s commitment to this cause underscores the company’s enduring dedication to social responsibility and community engagement.
As of December 30, (RED) confirmed that the $3 million donation limit was met, representing a notable accomplishment in this year’s fundraising initiatives. For further details on Apple’s ongoing collaboration with (RED) and how to get involved, please visit their official website.
