**Apple’s Revival in China: An In-Depth Examination of Recent Expansion**
In light of recent market analyses indicating that iPhone sales were rebounding in China, Apple CEO Tim Cook affirmed today that the company successfully reversed the decline, with total revenue in the area increasing by 4% last quarter.
### Apple’s Collaboration with Government-Backed Subsidies in China Proved Fruitful
During Apple’s Q3 2025 earnings conference, Cook announced that iPhone sales surged across Greater China, with the company boosting revenue in the area by 4% in comparison to the previous quarter. He mentioned that the number of iPhone upgraders in mainland China reached a record high for the quarter ending June 28, although specific numbers were not revealed. Furthermore, Apple’s installed base in the region achieved a new peak.
Cook credited the recovery partly to government-supported subsidies on certain Apple products, while also emphasizing the strong demand for the rest of Apple’s product range in the area. He commented, “iPhone had the leading three models in urban China, which is remarkable. Additionally, if you examine the other products, Mac, iPad, and Watch, a significant portion of customers purchasing in mainland China were new to the product. The MacBook Air was the best-selling laptop model throughout China, and the Mac Mini was the best-selling desktop model nationwide.”
Apple CFO Kevan Parekh also highlighted that the iPhone was a best-seller in the U.S., urban China, the UK, Australia, and Japan during the June quarter, noting growth in all geographic segments and double-digit increases in Europe, Greater China, and the rest of Asia-Pacific.
### Conclusion
Apple’s strategic partnership with government-supported subsidies and its strong product portfolio have played a significant role in its notable growth in China. As the company continues to innovate and respond to market requirements, its performance in this crucial region remains a key focus for both investors and consumers.
