# The Future of Apple Vision: Navigating the Spatial Computing Terrain
In June 2023, Apple captured attention at WWDC23 by introducing its inaugural spatial computing device, the Apple Vision Pro. Fast-forward to now, and the gadget has been available for more than six months. Nonetheless, the realm of augmented reality (AR) and virtual reality (VR) is swiftly changing, particularly with Meta’s recent launch of their Orion AR glasses prototype. This prompts inquiries about Apple’s forthcoming intentions in the domain of spatial computing.
## Reevaluating Headset Strategy
As per Bloomberg’s Mark Gurman, Apple acknowledges the necessity to reassess its headset strategy. While the company has experienced initial achievements with the Vision Pro, it is investigating multiple strategies to broaden its presence in the spatial computing arena.
### Diversifying the Headset Portfolio
One plausible direction for Apple is to create additional headset variants. This may include a more budget-friendly version, tentatively named “Vision Air,” which would employ less sophisticated displays and materials. Such a device could appeal to a wider demographic, thereby making spatial computing more attainable. Reports indicate that this model might debut as soon as next year.
Alongside a cost-effective version, Apple is also said to be developing a second-generation Vision Pro, potentially featuring an M5 chip and advancements such as superior displays and a lighter build. While these innovations may appear straightforward, they risk placing Apple behind rivals if they do not pursue more aggressive innovation.
### iPhone Integration: A Mixed Blessing
Another path Apple is exploring includes adapting the Vision Pro into an iPhone accessory. This version would omit the built-in processing and external battery, depending instead on the iPhone for its power and processing needs. While this might reduce the headset’s weight and lower manufacturing expenses, it raises questions regarding user experience.
The iPhone’s battery life is significantly less than that of the Vision Pro, which could result in diminished usage times. Many consumers might be reluctant to invest in a $2,000 headset that primarily serves as an accessory to another device, even if it offers a comparable experience to the original Vision Pro.
### Investigating Non-Display Solutions
Curiously, Apple is also mulling over products that don’t depend on conventional displays. One idea involves developing a device similar to Meta’s Ray-Ban Smart Glasses, which would center around audio and visual capture rather than augmented reality displays. This could enable users to engage with AI, take photos, and enjoy music effortlessly.
Additionally, Apple is said to be considering enhanced AirPods that feature external cameras and artificial intelligence. These “smart” AirPods could deliver contextual information about the user’s environment, further intertwining audio devices with augmented reality.
## The Vision for Fully Featured AR Glasses
In a perfect world, Apple imagines producing fully integrated AR glasses that amalgamate all essential components—computing power, displays, and battery—into a single lightweight unit. This ambitious project was previously postponed due to its intricacies but may now be revisited, especially with Meta set to launch a consumer version of their Orion glasses in the coming years.
## Conclusion: The Competitive Landscape of Spatial Computing
As competition intensifies in the spatial computing field, Apple’s future in this sector remains ambiguous. Although the Vision Pro has established a solid groundwork, the company must act promptly to keep up with breakthroughs from adversaries like Meta. The prospect of new offerings—be it budget-friendly headsets, iPhone-integrated gadgets, or entirely new ideas—could transform how users engage with augmented and virtual realities.
Looking forward, the lingering question is: will Apple meet the challenge and produce pioneering products that fulfill the hopes of its dedicated users? The years ahead will be pivotal in shaping Apple’s vision within the spatial computing landscape.
What are your thoughts on Apple’s prospects in this arena? Are you enthusiastic about the possibilities that Meta’s Orion glasses present? Share your thoughts in the comments below.
